Dancehall artiste Stonebwoy and Big Boss Energy Drink brought the exciting ‘Big Boss Roadshow’ to the Volta regional capital, Ho. The event attracted massive crowds as fans gathered to experience electrifying performances, product sampling, and thrilling activities. The roadshow aims to promote the Big Boss Energy Drink brand while connecting with consumers across various regions, spreading energy, music, and entertainment to every corner of Ghana.
The nationwide Big Boss Roadshow, led by international dancehall and reggae artist Stonebwoy, continues to make waves across Ghana. The initiative, organized in partnership with Big Boss Energy Drink, aims to reintroduce the rebranded version of the drink, now featuring Stonebwoy’s image on its label.
The roadshow began in Ashaiman and has since made stops in major regions, including the Ashanti Region, where celebrities like Lilwin and Yaw Dabo joined Stonebwoy to distribute drinks and cash prizes to enthusiastic fans on the streets.
The purpose of the campaign is to build a stronger connection between Stonebwoy’s personal values of hard work, perseverance, and determination, and the Big Boss brand. Speaking ahead of the Ho event on Thursday, October 22, 2020, Stonebwoy encouraged the public to choose Big Boss Energy Drink above all others, assuring fans that it is made with high-quality ingredients that are safe for consumption.
He, however, advised consumers to drink responsibly and cautioned pregnant women, nursing mothers, minors, and those sensitive to caffeine to avoid it. He also reminded everyone to observe COVID-19 safety protocols during the events.
Purchasing Big Boss Energy Drink is now easier than ever—simply visit Lesfam’s official website to order directly:
https://lesfamcompany.com/index.php/checkout/
