Lesfam Company Limited has partnered with Sentra Company Limited, producers of Forever Easy Sanitary Pad, to celebrate World Menstrual Hygiene Day. Observed annually on May 28, this global awareness day emphasizes the importance of proper menstrual hygiene management. The event, initiated by the German-based NGO WASH United in 2014, aims to break taboos, raise awareness, and support better menstrual health for women and girls around the world.

Inter-Commercial Impex Limited is a limited liability company that owns the trademark for Forever Easy Sanitary Pads. The company has been in operation for 12 years and has shown consistent improvement over time. Forever Easy was introduced in 2004 and quickly gained popularity due to its high quality and effectiveness. The product has since enjoyed strong customer satisfaction and positive recommendations.
Menstrual Hygiene Day serves as an opportunity to raise public awareness through media and social platforms. Public information campaigns on this day help engage decision-makers in policy discussions and advocate for the integration of menstrual hygiene management (MHM) into global, national, and local policies and programmes. The day also promotes a culture that encourages open discussion about menstruation and prioritises proper education for women and girls. Studies show that lack of access to menstrual hygiene products often causes girls to miss school during their periods.
Lesfam Company Limited and Sentra Company Limited have committed to holding this event annually to emphasise the importance of using sanitary pads and to extend educational outreach to schools and communities. The event promises to be exciting at Lesfam Place—simply purchase any product from Lesfam and receive a free sanitary pad.